BMW Unveils 2012 Olympic Pavilion

Just months prior to the 2012 Olympic Games kicks off in London, BMW has unveiled its new pavilion that will be constructed in the host city.

The winning design came from the British architectural company Serie immediately after bids from six various companies. As the sole automotive sponsor of the worldwide occasion, BMW has been provided permission to create its pavilion at the Olympic Park where it will stay for the duration of the Paralympic Video games as properly. It is anticipated to appeal to about 8000 visitors per day.

Created for the functions of entertaining VIPs, the pavilion is also available for anyone who enters into the Olympic Park. The best floor of the double-story constructions will showcase the most up-to-date models and the reduce floor will have future mobility exhibitions and occasions with BMW-sponsored athletes.

The 800sq m website of the pavilion will be situated over the Waterworks River, among the Olympic stadium and Aquatics Centre. As witnessed in the picture above, river water will be utilized to cool the constructing prior to cascading down in a ‘water curtain’ back into the river. Unsurprisingly for a brand like BMW, sustainability is at the heart of this venture.

BMW is delivering 4000 cars during the event to transport athletes and Olympic officials to and from different areas. Though the exact makeup of the fleet, that consists of Minis, BMWs and Rolls Royces, has not been officially announced, the use of electric, hybrid and clean diesel engineering will guarantee that it creates an average of much less than 120g/km of CO2.

The picture beneath shows the pavilion by evening.

 Source: Vehicle Magazine