“Jimmy Kimmel Live” has partnered with BMW on a pair of broadcasts
BMW of North America signed a deal with ABC’s “Jimmy Kimmel Live” as the show’s sponsor for the Oscars nights. In addition, BMW purchased out all the commercial time throughout Wednesday’s leap day-themed broadcast. Moving onto the on the web medium as nicely, Jimmy Kimmel’s Youtube channel will feature BMW sponsored movies through March.
Media agency Universal McCann brokered the deal for BMW and the marketing and advertising efforts are targeted on the new BMW 3 Series.
In the course of last night’s Oscars, ABC’s late evening display featured an opening title sequence showing Guillermo Rodriguez racing up Hollywood Boulevard in a BMW three Series to bring Kimmel’s the missing bowtie. Due to the Oscars’ popularity, the Kimmel Oscars episode is watched by practically 4 million viewers.
On Wednesday, the display will air commercial-free of charge and BMW will function a 5-minute skit, whilst the rest of the display will be presented by BMW and consist of comedic vignettes starring Kimmel, visitors and crew that celebrate having more time.
With this new marketing and advertising stint, BMW is hoping to capture the attention of the younger demographic the show brings and the entry-degree sedan is the excellent automobile on this occasion.
According to Paul Furia, senior VP, experience architect, at Universal McCann, a 30-second spot on the show averages between $ 30,000-$ 45,000.
Interesting adequate is the simple fact that Kimmel himself drives a BMW.
[Supply: Variety ]