Rumor: BMW 1 Series sedan coming in 2015
Another confirmation that a BMW 1 Series Sedan is in works comes via Automotive News. The U.S. outlet reports that BMW plans to bring a sedan version of the entry-level 1 Series to United States in 2015.
BMW will launch a 1-series sedan in the United States in 2015 to compete with compact sedans planned by German competitors. The rear-wheel drive 1 Series Sedan will compete against offerings from Audi, the A3 which comes in 2014, and Mercedes-Benz CLA launching next year.
The reason behind the 1 Series Sedan lays within the ever growing dimensions of the 3 Series Sedan. This is creating an opportunity for BMW to build a smaller sedan that will cater to a demographic looking for an entry-level family car at a smaller price point.
The interesting tidbit is that an insider told Automotive News about a shift in strategy with the next generation 1 Series due out in eight years from now. The source says the 1er sedan will utilize then a front-wheel drive architecture, similar to the upcoming redesigned MINI and the new family of BMW FWD vehicles.
The car will also help BMW achieve their ambitious sales goals of two million cars a year by 2020 and will be marketed for North America and China. BMW 3 Series models remain the bread and butter for BMW in North America.
We reported earlier this year that four and six-cylinder engines will be featured in the 1-series sedan line-up, with an all-electric version being also under consideration.
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