Millennials Prefer Hybrids Says Study
A recent study by Deloitte finds that six in 10 Millennials would prefer to acquire a hybrid above any other form of vehicle.
Deloitte surveyed 1,500 drivers from Gens Y, X and Baby Boomers. 250 of these have been Millennials – people among the ages of 19 and 31 – from China and 300 from Western Europe. According to Deloitte, Gen Y will buy 1 of 4 cars this year. “Gen Y customers also view hybrid technologies as confirmed and reputable…. Gen Y is familiar and comfy with hybrid technological innovation, but not so significantly with battery-only technologies.” explained Craig Giffi of Deloitte. Only 2% of people responding mentioned they would take into account a pure EV.
But just getting a hybrid is not great sufficient. 59% mentioned the most crucial element of a vehicle’s interior is the in-dash technology with 75% preferring a touch-screen interface. 72% want in-dash apps. Continuing the depressing news, Millennials surveyed listed safety bundles — collision warnings, blind spot detection, rest alert– as the 2nd most desirable issue in a auto.
As a millennial, I am each horrified and fully unsurprised by the benefits of this survey. I even now want a big motor with no traction control.
Generation Y prefers EVs and hybrids to conventional cars
Generation Y prefers electrical and hybrid automobiles to conventional vehicles, according to a new worldwide examine by auditing firm Deloitte.
The survey identified 57 per cent of Gen Y (folks aged from their late teens to early 30s) prefers electrified vehicles.
Deloitte vice chairman and automotive practice leader Craig Giffi believes Gen Y could be the “tipping point” for hybrids and electrical automobiles to grow to be mainstream.
“The motivation is heavily based on economics, lowering their fuel costs,” Giffi stated. “What’s driving them to hybrids and electrified automobiles is not so a lot conserving the planet as they want to preserve their pocketbook.”
The examine revealed the inside of the car could be even far more important to Gen Y than the hardware beneath the bonnet.
Of individuals surveyed, 59 per cent said dashboard technologies was the most essential portion of a car’s interior, whilst 73 per cent mentioned they favoured touchscreen controls more than conventional buttons, dials and switches.
The benefits of the examine emphasise the preference of younger shoppers for revolutionary technology, and give an insight into what we can assume from automotive layout in the near long term.
Report: BMW’s “The Ultimate Driving Machine” slogan is back, complete with a new ad!
BMW has ditched its ‘Joy’ campaign filled with smiling faces to shift its focus back to what the brand is at its core, “The Ultimate Driving Machine”, a slogan that has definitely played some element in producing the German automaker the U.S.’s best-promoting luxury brand.
For this year, BMW has a line up that involves an ambitious 14 designs, the most significant set the brand has ever launched. To back this big-rollout, BMW should have felt the ‘Joy’ campaign just wasn’t adequate to carry it, so they have gone back to the traditional “The Ultimate Driving Machine” tagline, with a new commercial that is certain to get the consideration of enthusiasts.
Kirshenbaum Bond Senecal & Partners is responsible for the new ads, that characteristic a voiceover that reminds you: “We really don’t make sports cars. We do not make SUV’s. We do not make hybrids, and we do not make luxury sedans. We only make 1 factor: The ultimate driving machine.”
I’m currently getting visions of someone handing me a new set of keys.
Check out the new Tv ad soon after the jump.
Ford Unveils 2013 Fusion, Hybrid and Energi
Published January ten, 2012
By Jeff Cobb
2013 Fusion.
Yesterday Ford revealed its higher-mileage, mid-sized 2013 Fusion, Fusion Hybrid and Fusion Energi at the ongoing North American International Car Display in Detroit.
Economic climate for the hybrid model is stated to be 47 mpg city, 44 mpg highway, beating out the 2012 Camry Hybrid’s 43/39 EPA mpg numbers.
And if that is not enough, the plug-in Energi model is promised to reach 100 MPGe or higher, topping the Chevy Volt and Nissan Leaf.
2013 Volkswagen Jetta Hybrid: A Look
Though there have been continuous rumors about the coming of this vehicle, it does not mean that people have been able to comprehend fully the 2013 Volkswagen Jetta Hybrid, which was revealed for the first time at the Auto Show in Detroit. Another fuel efficient version of the Jetta is also available, which operates on diesel, which is the preferred alternative offered to the customers, provided they do not want to go for the hybrid vehicle. This might be generating a feeling that Volkswagen is competing internally. However, this could be a part of the comprehensive strategy that the company has prepared to ensure that it can dominate the auto segment across the globe.
Latest Turbo Four:
The 2013 Volkswagen Jetta Hybrid has been designed to offer some very good numbers. It gets its power from the latest 1.4L turbocharged four cylinder engine. The engine has been changed to such an extent that even Volkswagen has not been able to elaborate about it in detail except for declaring the fact that it is going to be vastly different from its naturally aspirated, 1.4L twin-charged engines that are presently being provided in the European market. This engine has the capacity of producing peak power and torque figures of 150Hp and 184lb-ft respectively. This engine has been coupled to an electric motor that generates a further 27Hp. The two engines combine to give an output of 170Hp and have been mated to a DSG transmission having seven speed gears. It is, therefore, the first hybrid that is making use of the dual-clutch automatic. The electric motor gets its supply from a battery pack of 1.1kWh, which has been fit behind the car’s rear seat. This unit, which is fan cooled, is considerably light, weighing less than 80lbs.
Just like the other hybrids that Volkswagen has designed, the 2013 Volkswagen Jetta Hybrid also makes use of a clutch for decoupling its gas engine from its drive-train. This allows the engine of the car to switch off allowing it to move on electricity, in which it is able to generate a peak speed of 84mph. The driver has been given the option of choosing the only electrically operated E-mode using a button that has been provided next to its shift lever. This forced propulsion, without making use of gas, generates a peak speed of 44mph and is restricted to a distance of 1.2 miles.
2013 Ford Fusion Shows its Face on App, Aston Martin Asks for its Grille Back
Although not a leak in the strictest sense, the ghost of the 2013 Ford Fusion sedan produced an unpredicted (but hasty look) on Ford’s devoted iPad application giving us our 1st search at the mid-dimension sedan model that will be officially revealed on Monday at the 2012 Detroit Car Show.
Being that the 2013 Fusion is 1 and the identical with the up coming generation of the worldwide Mondeo that will debut at a later date, it shouldn’t come to a lot of a surprise that the design is an evolution of the existing European Mondeo sprinkled with styling cues discovered on the Frankfurt Motor Display Evos Concept.
Ford might have performed away with its Aston Martin shares, but the Detroit company’s designers had no dilemma seeking at the British sports auto maker’s portfolio for inspiration when it came to the Fusion’s front grille which is the exact same as the 1 identified on the also new C-MAX hybrids.
We’ll remind you that according to out intel, the 2013 Ford Fusion will be offered with a option of two turbocharged 4-cylinder gasoline engines and a pair of hybrids. Much more to come so stay tuned…
Photo credits: Jalopnik
“The ultimate driving machine” slogan makes a comback
BMW of North America will introduce its new brand advertising on Saturday, reinforcing its picture as “the ultimate driving machine” as it introduces 14 new designs in the United States this year.
BMWNA will becoming a new brand advertising campaign on Saturday. The “Ultimate Driving Machine” slogan returns replacing the highly-controversial “Joy” adverts that ran for the previous two many years.
BMW’s new ad agency, Kirshenbaum Bond Senecal & Partners, is responsible for the imaginative work and will debut its first 30-2nd Tv spot on NBC throughout the NFL’s wild-card games. The new spot will also run in the course of prime-time applications like “House,” “The Huge Bang Theory,” “Modern Family” and “Law and Order: SVU” on the Fox, CBS, ABC and NBC networks. It also will run nationally on cable channels throughout the year.
The new spot starts with the almighty BMW M3 Coupe GTS, followed by the X5 SAV, the brand’s long term, the i8, and the flagship, 7 Series and ends with a rapid succession of other BMW designs. The voice-above and imagery showcases the dynamics and sportiness of BMW’s line-up: “We don’t make sports autos. We do not make S.U.V.’s. We don’t make hybrids, and we don’t make luxury sedans. We only make one point, the ultimate driving machine.”
According to Dan Creed, vice president of advertising for BMW of North America, the company plans to introduce 14 models in 2014: “We’re in the middle of an really substantial item offensive.”
