Hyundai i30 Review
The second-generation Hyundai i30 has a great deal to live up to. Considering that the launch of the very first i30 back in 2007, the market’s perception of Hyundai has altered considerably.
Five years ago the unique Hyundai i30 was a game-changer. It was, arguably, the finest automobile out of Korea at the time and equal in a lot of respects to its Japanese competitors. It also had the all-important benefit of getting the well-priced underdog. But 5 years is a long time and the rules have modified.
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Hyundai i30 targets Volkswagen Golf
The 2nd-generation Hyundai i30 is set to bring the Korean producer into an totally new war zone, going head to head with the Europeans, specifically the Volkswagen Golf.
The world’s fifth largest manufacturer (as component of the Hyundai-Kia group) is no longer just benchmarking itself against the Japanese it has embarked on much grander ambitions to go head to head with the Europeans on looks, feel, drivability and even brand desirability. For years Hyundai was seen as a ‘cheap’ brand that made available reasonably excellent automobiles at acceptable charges. Given that the launch of the unique i30 though, Hyundai has worked extensively to change its picture and build up its brand worth.
