VW Scirocco: local range could expand for next generation
Volkswagen says it will consider providing a wider assortment of Scirocco models in Australia, however not till the up coming-generation edition of the coupe-hatch is released in 2015.
The German brand has just launched the Scirocco into the neighborhood market but has opted only for the assortment-topping R variant that is priced from $ 47,490.
There are another seven, more inexpensive variants of the Golf-primarily based Scirocco obtainable in Europe, which launched back in 2008 with the R model following about a year later.
Other models are powered by a mix of 1.four-litre and 2.-litre petrol engines and 2.-litre diesels, ranging in power from 90kW to 155kW. The R features the very same 188kW two.-litre turbo as the Golf R.
Volkswagen Australia says it built the decision to import the Scirocco two many years ago but that it needed the slightly fresher, sportier model for now.
“For the time being we are not bringing the old Scirocco into the nation, certainly not,” says VW Australia boss Anke Koeckler, “but I will search into the new Scirocco when it is presented in the following generation and then decide from there.
“We have to bear in thoughts that it is a 3-door [model] and that limits a minor bit the capability of promoting individuals automobiles [to consumers]. Right here in the Australian market here we have a [dominant] five-door marketplace and I really don’t assume this will change for the long term.
“We have the new Golf commencing next year and then New Scirocco will be formed [from that] in about three many years away.”
Koeckler says VW Australia took so extended to introduce the Scirocco due to the fact it was concerned about each restricted supply and the model’s impact on Golf GTI and Golf R revenue.
“At the begining [the Scirocco] was not on our agenda,” she says. “With the success we had with Golf R and GTI the decision was produced not to bring Scirocco above.
“[But then we had] so a lot feedback from clients, the media … every person was aksing: wherever is Scirocco?
“So we looked yet again into the situation and believed there is potential not only as substitution for the Golf R [three-door] but also incremental [revenue opportunity] and to further [advertise] the brand from a efficiency positioning.
“Availability was [nonetheless] a bit restricted last 12 months, and we didn’t want to have a case once more wherever we have a car but not availability [for customers] as we skilled with the Polo GTI.”
Koeckler says the Scirocco appeals to distinct consumers than the Golf, and that its restricted practicality will suggest it will not promote in as large a range.
“If you sit in the Scirocco R and Golf R, you experience different. You experience a lot more sporty [in the Scirocco]. And perhaps with the [Golf R and] GTI you can even now have a household in the auto.